i understand that I cannot subsist without sleep for longer than 5 days, but i am leaving today with the distinct feeling i have not had enough. i want to see more things, i want to meet more people and i want to harbor more dreams spurred on by the ridiculous idea that i could do anything these people have done.
i also missed the bats (austin is home to the largest clan of migratory bats and every night they come out in a huge swirl of awesome to see batliness), didn't go to some beloved hotspots and in no way filled my quota of either tacos or cupcakes. I certainly didn't waste my time, but i don't think i got enough either. I feel like this every year at this time. With me i have my journal from last year that proves this in all its large and dramatic handwriting and apparent distress.
Who wouldn't want to be surrounded by some of the best innovators of this time, who desire to teach you? Who wouldn't want to experience things that they made sci-fi movies out of 40 years ago? Who wouldn't want to replace gray with orange, water with margaritas, downtime with stimulating conversation and eat everything with salsa? Not everyone i guess. But to me, SXSW is my favorite time of the year. I've said it once, and i will say it again, every year.
Home is going to feel....cold. Excuse me, i meant Cold. But good. It's no Austin, but I'd like to think that Boston and Austin share a bond beyond the rhyme of their names. We both are the next exciting JetBlue cities. We both have awesome smart people. We both have a teeming innovation going on. We both care about our technology providing a better life for people.
I'd like to say i'm coming home with more purpose, more intelligence and more passion. I'd like to say i'm going to be a better post producer, going to care about my job more and going to make my work environment a happier, more sustainable and more exciting place to be. That's what i think the point of coming down here actually was...to translate what i was given to the others, most to my editors who were working too hard to be able to come (and for that, cheers to you both for being the hardest working folk i know!) I hope i am responsible with the stuff i've learned and the people i met and the friends whom i've made lose ten days off the end of their life. Editing and post production (and the internets) are exciting things that have come so far and can go so much further. Its pretty exciting and i'm really blessed to be part of that.
*enthusiasm is contagious. not having enthusiasm is also contagious. i
Well, first off, the keynote interview was pretty awful. Neither the interviewer, Umair Haque, or the interviewee, Evan Williams, gave the impression that they were interested in talking to one another. On top of that, Evan just kind of stumbled awkwardly into the @anywhere announcement. It was the Reverse Reality Distortion Field. He actually made it seem less exciting than it probably is.
A short video that accompanied the announcement showed two interesting pieces of functionality. The first was the ability to log in to third party websites with your Twitter account. Which already exists as Sign In With Twitter. However, they added a number of very high profile sites that will support this feature, including Amazon, Yahoo, YouTube, NYT, Bing and Digg. This is an interesting development in the portable social identity war that Twitter is waging against Facebook Connect.
So why were they able to get these deals done now with @anywhere, as opposed to months ago with Sign In With Twitter? Well, it's got to do with the second bit of functionality @anywhere provides.
The idea is to connect any content on the web to Twitter profiles it may contain via references to people or brands. Follow the author of an article on NYT in one click. See that person's profile photo, number of followers, latest tweet, etc., all without leaving the page you're on. Pretty simple stuff, really. From a technology standpoint, it's really not that impressive. But I'd have to guess that what they're trying to do is own conversation across the web. Anywhere there is content that could inspire conversation, Twitter wants to be right there, providing a conduit for that conversation. That's what makes @anywhere potentially exciting.
But I do have some questions. Going into this keynote, the expectation seemed to be that Twitter would announce an ad platform. They didn't. @anywhere appears to have nothing to do with Twitter making any money. I don't see them charging large site publishers to use it. It's just a widget driven by their existing and free API.
When will it be available, and more importantly, will it be limited to large publishers at first? Hopeully not.
This also doesn't seem to be a new "platform". There are no new API calls (that they talked about), it's a few lines of Javascript that publishers add to their pages. Pre-built widget does not equal platform.
Speaking of those few lines of Javascript, I'm most curious about how content will be associated with Twitter profiles. Will this be explicit or implicit? If it's explicit, what form will that take? Including @username in the content? WIll that be awkward as editorial copy in a NYT article? Some kind of microformat? And if it's implicit, how will they parse profiles out of the content? How will they map the natural names of these people and brands to their Twitter usernames?
More questions than answers for now. Hopefully they'll start releasing details soon.